The Indian Cricket Control Board (BCCI) has signed a deal with Kewal Kiran Clothing Limited (KKCL). That killer brand becomes a kit supplier for the national team.
The Indian apparel brand will replace Mobile Premier League (MPL) Sports, which has been designated as a technical partner of BCCI since 2020, after the gaming company opted to end its deal a year early. The killer fashion brand will fulfill the remainder of his MPL contract, which runs through the end of 2023.
In a statement shared by the Press Trust of India (PTI) news agency, the national cricket body said: [2nd December 2022] Seeking full assignment (team and merchandising) to Kewal Kiran Clothing Limited at full value.
The situation complicates the kit situation for India’s national team, with the under-19 women’s team now competing in the Twenty20 World Cup wearing MPL-branded play kits, while the men’s national team is a former partner. We use team wear featuring the logo of
This is documented in the BCCI statement, which continues:
“We have asked MPL Sports to continue the association at least until then. [March 3rd 2023] Alternatively, look for partial assignments that only include the right chest logo and no manufacturing contract for the kit.