Team Roc, the charitable arm of JAY-Zs home entertainment organization Roc Nation, and the NFL have really teamed up for an effective gun violence PSA to keep in mind the life of killed Chicago teenager Hadiya Pendleton. Pendletons mother informs the video, talking about how her kid touched the lives of everybody around her. In junior high, Pendleton launched her own PSA encouraging her fellow students to state no to gangs.
However in 2013 at 15 years old, her own life was interrupted by a gang. Pendleton was shot and eliminated as an innocent bystander while fraternizing pals in a Chicago park.” It was a bullet that murdered Hadiya, her mommy, her dad, her brother or sisters, her friends,” Pendletons mother says in the video. The PSA is called Hadiyas Promise, a nod to the not-for-profit started by Pendletons moms and dads to end weapon violence.