Third of cable television customers might cancel if NFL season postponed

Third of cable television customers might cancel if NFL season postponed

With social distancing getting rid of the MLB, NBA, and NHL seasons, the 2020 Summer Olympics, and every other competitive sport, sports channels have absolutely nothing to broadcast, and viewership numbers are dropping. In addition, 34 percent of cable television subscribers specify the existing lack of live sports might impact whether they keep their cable tv subscriptions. While 10 percent of participants state they are most likely to cancel cable if there are no significant live sports occasions by May 1, that number goes up to 13 percent for June 1. As 80 percent of the top-viewed sporting events in 2018 were NFL games, its clear that football– the one sport not yet affected by the pandemic– is hugely popular among cable tv consumers.

Follow @https:// twitter.com/PCMag. PCMag.com is a leading authority on development, delivering Labs-based, independent reviews of the existing services and items. Our expert market analysis and useful alternatives help you make far better purchasing decisions and get more from development. The longer the COVID-19 pandemic drags out, the more live sports continues to suffer. With social distancing eliminating the MLB, NBA, and NHL seasons, the 2020 Summer Olympics, and every other competitive sport, sports channels have absolutely nothing to broadcast, and viewership numbers are dropping.

ESPNs rankings have in fact stopped by almost 50 percent compared to this time last year. NBCs Gold Channel has also seen a 39 percent decrease in viewership over the last couple of weeks. Because of the absence of live sports, networks such as ESPN and FS1 are relying on documentaries and esports to bring back audiences.

What does this mean for cable tv subscribers? A research study carried out by Kill the Cable Bill and Mindnet Analytics reveals that 66 percent of individuals with cable television state live sports is a considerable aspect for their subscribing.

After all, even with the myriad of sports streaming alternatives, people still prefer to see the Super Bowl on the big screen.

In addition, 34 percent of cable television subscribers state the existing absence of live sports may affect whether they keep their cable television service subscriptions. And the longer sports occasions are held off, the more effect that will have on whether customers will cancel. While 10 percent of respondents state they are more than likely to cancel cable television if there are no significant live sports occasions by May 1, that number increases to 13 percent for June 1.

If the 2019-2020 NFL season is held off, a substantial takeaway from the survey is that 33 percent of clients would cancel their cable television arrangements. As 80 percent of the top-viewed sporting occasions in 2018 were NFL video games, its clear that football– the one sport not yet affected by the pandemic– is extremely popular amongst cable tv customers. This short article at first launched at PCMag. here